Just weeks after Gigi Hadid mistook his ethnicity for "middle-eastern", social media is fuming over Kent Student Union's selection of Zayn Malik as the face of their Black History Month.
You see, the problem is that he's actually half Pakistani and half English - which makes him Southeast Asian, not black.
The student union at the university said they aimed to "empower" students through its Black History Month by choosing six public figures to represent diversity at various events throughout October.
Kent University's Student Union is now facing huge backlash with the official UK organisers for Black History Month tweeting:
With Asian Heritage Month being observed by a growing number of countries in May, will Black icons be celebrated by Kent University then?— Black History Month (@BhmUK) October 25, 2016
But, it didn't stop there, with others giving their opinion on the issue ...
Kent Uni has exposed the anti-whiteness of some Black History Month proponents. It's not about being black. It's just anything not white.— Shteve (@SteveBlogs1) October 26, 2016
Even if Kent Union did want to consider ethnic minorities too, WHY did they choose Zayn Malik for this?! What has he done for anyone?!— jessica (@jesslucy97) October 25, 2016
Kent Union have put Zayn Malik on the cover of its Black History Month magazine... What an absolute cock up.— Seen (@Sean_Janion) October 25, 2016
The head of the Student Union at Kent University has since spoken out to apologise "to any individuals who were upset, uncomfortable or offended" by their choice of figureheads.
What do you think? Was this a simple mistake or unacceptable?