BARE THE TRUTH

Stripping away any hidden nasties, creators bare all on camera.

As the only anti-dandruff shampoo with just 9 ingredients, BARE needed a launch held no punches.

Introducing: BARE the Truth. A content series where creators were strapped to a lie detector and had to reveal their true real feelings about love, life and haircare.

The repeatable, four part series was designed to deliver talkable moments, as viewers got real insights into the lives of their favourite creators, and their favourite BARE hair care.

28.2M+

Reach

$13.2M

EMV

101.6K+

Engagements

10%

Total Shampoo Sales At Chemist Warehouse