PRIVACY POLICY

Amplify Privacy Policy

Amplify Group Holdings Pty Ltd and Amplify Group Venture Pte Ltd, and their related entities (collectively, we, us or our), understand that protecting your personal information is important. For the purposes of this Privacy Policy, “related entities” refers to any entity that directly or indirectly controls, is controlled by, or is under common control with Amplify Group Holdings Pty Ltd and Amplify Group Venture Pte Ltd. This Privacy Policy applies to all such entities and sets out our commitment to protecting the privacy of personal information provided to us, or collected by us, when interacting with you. Each entity acts as a data controller for the personal information it collects and processes within its respective jurisdiction, and personal information may be shared between these entities as necessary to provide our services and for the purposes outlined in this policy.

This Privacy Policy was last updated on 5 June 2026.

The information we collect:

Personal information: is information or an opinion, whether true or not and whether recorded in a material form or not, about an individual who is identified or reasonably identifiable. Under some US state laws, this may also be defined as any information that is linked or reasonably linkable to an identified or identifiable individual.

We are committed to complying with applicable privacy laws in the jurisdictions where we operate, including the Australian Privacy Act 1988 and the Australian Privacy Principles (APPs) for our Australian operations, applicable US federal and state privacy laws for our US operations and the Personal Data Protection Act 2012 (Singapore) (PDPA) where applicable to our operations and activities in Singapore. This Privacy Policy is designed to meet the requirements of these jurisdictions.

The types of personal information we may collect about you include:

Identity Data including your name, age, profession, photographic identification.
Contact Data including your telephone number, address and email.
Financial Data including bank account and payment card details (through our third-party payment processor, who stores such information and we do not have access to that information).
Background Verification Data including your government-issued identification details requested as part of our verification process to comply with our due diligence obligations, anti-money laundering laws and related ongoing monitoring commitments.
Transaction Data including details about payments to you from us and from you to us and other details of products and services you have purchased from us or we have purchased from you.
Technical and Usage Data when you access any of our websites or platforms, details about your internet protocol (IP) address, login data, browser session and geo-location data, statistics on page views and sessions, device and network information, acquisition sources, search queries and/or browsing behaviour, access and use of our website (including through the use of Internet cookies or analytics), and communications with our website.
Interaction Data including information you provide to us when you participate in any interactive features, including surveys, contests, promotions, activities or events.
Use of Platforms Data - if you access any software or websites we make available to you, details about your use of such platforms, which may include username and password details, your internet protocol (IP) address, your search queries or browsing behaviour (including through the use of cookies, tracking pixels, and other analytics tools).
Marketing and Communications Data including your preferences in receiving marketing from us and our third parties and your communication preferences.
Professional Data including where you are a worker of ours or applying for a role with us, your professional history such as your previous positions and professional experience.
Sensitive Information is a sub-set of personal information that is given a higher level of protection. Sensitive information means information relating to your racial or ethnic origin, political opinions, religion, trade union or other professional associations or memberships, philosophical beliefs, sexual orientation or practices, criminal records, health information or biometric information. Where you are a candidate that uses our talent management services, the types of sensitive information we collect include:
- your racial or ethnic origin;
- your religion or philosophical beliefs;
- your sexual orientation;
- your criminal record; and
- your health information.

How we collect personal information

We collect personal information in a variety of ways, including:

when you provide it directly to us, including face-to-face, over the phone, over email, or online;
when you complete a form, such as registering for any events or newsletters, or responding to surveys;
when you use any website we operate (including from any analytics and cookie providers or marketing providers. See the “Cookies” section below for more detail on the use of cookies);
from third parties, such as your references; or
from publicly available sources.

Why we collect, hold, use and disclose personal information

Personal information: We collect, hold, use and disclose your personal information for the following purposes:

to assess whether to take you on as a new client, including to perform anti-money laundering, anti-terrorism, sanction screening, fraud and other background checks on you;
to do business with you, including to find campaigns for you, register your attendance at our events, assess your application and manage your appointments;
to contact and communicate with you about our business, including in response to any support requests you lodge with us or other enquiries you make with us;
to contact and communicate with you about any enquiries you make with us via any website we operate;
for internal record keeping, administrative, invoicing and billing purposes;
for analytics, market research and business development, including to operate and improve our business, associated applications and associated social media platforms;
for advertising and marketing, including to send you promotional information about our events and experiences and information that we consider may be of interest to you;
to run promotions, competitions and/or offer additional benefits to you;
if you have applied for employment with us, to consider your employment application; and
to comply with our legal obligations or if otherwise required or authorised by law.

Sensitive information: We only collect, hold, use and disclose sensitive information for the following purposes:

any purposes you consent to;
the primary purpose for which it is collected, including to provide our talent management services to you;
secondary purposes that are directly related to the primary purpose for which it was collected, including disclosure to the below listed third parties as reasonably necessary to do business with you;
to contact emergency services, or to speak with your family, partner or support person where we reasonably believe there is a serious risk to the life, health or safety of you or another person and it is impracticable for us to obtain your consent; and
if otherwise required or authorised by law.

Our disclosures of personal information to third parties

Personal information: We disclose personal information to various entities for business purposes, or with your consent, or as otherwise permitted by law. We distinguish between “Service Providers” and “Third Parties” as defined under US state privacy laws. We conduct due diligence on our vendors to ensure they provide adequate privacy and security protections.

This means that we may disclose personal information to:

our employees, contractors and/or related entities;
IT service providers, data storage, web-hosting and server providers;
marketing or advertising providers;
delivery or logistics providers who deliver our goods to you;
professional advisors, bankers, auditors, our insurers and insurance brokers;
payment systems operators or processors;
our existing or potential agents or business partners;
where you are a candidate using our talent management services may provide their services, third party partners (to whom you have provided us with consent to share your information);
sponsors or promoters of any promotions or competition we run;
if we merge with, or are acquired by, another company, or sell all or a portion of our assets, your personal information may be disclosed to our advisers and any prospective purchaser’s advisers and may be among the assets transferred;
courts, tribunals and regulatory authorities, in the event you fail to pay for goods or services we have provided to you;
courts, tribunals, regulatory authorities and law enforcement officers, as required or authorised by law, in connection with any actual or prospective legal proceedings, or in order to establish, exercise or defend our legal rights;
third parties to collect and process data, such as analytics providers and cookies; and
any other third parties as required or permitted by law, such as where we receive a subpoena.

Note: For sensitive information, we only disclose such information with your consent or where specifically permitted by law, and only to the categories of recipients listed above where necessary for the purposes described in this policy.

Our disclosures of personal information to third parties

This means that we may disclose personal information to:

our employees, contractors and/or related entities;
IT service providers, data storage, web-hosting and server providers;
marketing or advertising providers;
delivery or logistics providers who deliver our goods to you;
professional advisors, bankers, auditors, our insurers and insurance brokers;
payment systems operators or processors;
our existing or potential agents or business partners;
where you are a candidate using our talent management services may provide their services, third party partners (to whom you have provided us with consent to share your information);
sponsors or promoters of any promotions or competition we run;
if we merge with, or are acquired by, another company, or sell all or a portion of our assets, your personal information may be disclosed to our advisers and any prospective purchaser’s advisers and may be among the assets transferred;
courts, tribunals and regulatory authorities, in the event you fail to pay for goods or services we have provided to you;
courts, tribunals, regulatory authorities and law enforcement officers, as required or authorised by law, in connection with any actual or prospective legal proceedings, or in order to establish, exercise or defend our legal rights;
third parties to collect and process data, such as analytics providers and cookies; and
any other third parties as required or permitted by law, such as where we receive a subpoena.

Children's Privacy (COPPA)

This section explains our practices with respect to the online collection and use of personal information from children under the age of 13 and provides important information regarding their rights under federal law. Amplify’s services are often directed to a general audience, but we also work with talent who are under the age of 13. We are committed to protecting the privacy of children. We do not knowingly collect personal information from children under 13 without obtaining parental consent or otherwise complying with the Children's Online Privacy Protection Act (COPPA). If we learn that we have collected personal information from a child under 13 without parental consent, we will take steps to delete that information as soon as possible. If you are a parent or guardian and you believe that your child under 13 has provided us with personal information without your consent, please contact us at amplify@thisisamplify.com. Parents have the right to review and request the deletion of their child's personal information, and to refuse to permit further collection or use of their child's information. To exercise these rights, please contact us at the email address above.

Data Retention and Deletion Policy

We retain personal information for as long as necessary to fulfill the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements. To determine the appropriate retention period for personal information, we consider the amount, nature, and sensitivity of the personal information, the potential risk of harm from unauthorized use or disclosure of your personal information, the purposes for which we process your personal information and whether we can achieve those purposes through other means, and the applicable legal requirements. When personal information is no longer required, we will securely destroy it in accordance with our internal policies and applicable laws.

In some cases, we may anonymize your personal information (so that it can no longer be associated with you) for research or statistical purposes, in which case we may use this information indefinitely without further notice to you. You have the right to request deletion of your personal information, subject to certain exceptions. We will comply with such requests in accordance with applicable law. Notwithstanding the foregoing, we may retain personal information for a longer period in the event of a complaint or if we reasonably believe there is a prospect of litigation in respect to our relationship with you. We also maintain records of consumer requests and our responses as required by law for at least 24 months, including the date of the request, the nature of the request, the manner in which the request was made, the date of our response, the nature of our response, and the basis for any denial of the request.

Overseas Disclosure Storage and Access

We primarily store your personal information in the United States and Australia. However, in compliance with Australian Privacy Principle 8 (APP 8) and other applicable laws, your information may be accessed from or transferred to locations outside the United States or Australia in these circumstances:

When sharing data between our US and Australian entities to provide our services, manage client relationships, and conduct business operations
When we work with overseas business partners
When using cloud-based services or data storage solutions

Our Approach to Overseas Disclosure

Before disclosing your personal information overseas, we take reasonable steps to ensure that the recipient treats your information in accordance with applicable law by only sending what is necessary, requiring recipients to protect your information through contractual agreements (including Standard Contractual Clauses where appropriate), and by monitoring how recipients handle your information. Where we transfer personal information to countries that may not have equivalent privacy protections, we implement appropriate safeguards such as Standard Contractual Clauses approved by relevant authorities or rely on adequacy decisions where available. You may request copies of the safeguards we use for international transfers by contacting us at amplify@thisisamplify.com.

Where personal data originating from Singapore is transferred outside Singapore, we will take appropriate steps to ensure that the recipient provides a standard of protection comparable to that required under the Singapore Personal Data Protection Act 2012 (PDPA), including through contractual safeguards or other legally recognised transfer mechanisms where appropriate.

Your Rights and Controlling Your Personal Information

Your choice: Please read this Privacy Policy carefully. If you provide personal information to us, you understand we will collect, hold, use and disclose your personal information in accordance with this Privacy Policy. You do not have to provide personal information to us, however, if you do not, it may affect our ability to do business with you.

Information from third parties: If we receive personal information about you from a third party, we will protect it as set out in this Privacy Policy. If you are a third party providing personal information about somebody else, you represent and warrant that you have such person’s consent to provide the personal information to us.

For detailed information about your privacy rights, including access, correction, and deletion rights, please refer to the relevant sections below. Specific rights may vary depending on your jurisdiction of residence. For Australian residents, your rights are outlined in the 'Australian Privacy Rights and Procedures' section. For US residents, please see the 'Additional Rights for US Residents' section for further details on your specific rights.

Complaints: If you wish to make a complaint, please contact us using the details below and provide us with full details of the complaint. We will promptly investigate your complaint and respond to you, in writing, setting out the outcome of our investigation and the steps we will take in response to your complaint. If you are not satisfied with our response, you may contact the applicable regulatory authority (such as the Office of the Australian Information Commissioner for Australian residents or US state Attorney General for US residents).

Storage and Security

We are committed to ensuring that the personal information we collect is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures, to safeguard and secure personal information and protect it from misuse, interference, loss and unauthorised access, modification and disclosure.

While we are committed to security, we cannot guarantee the security of any information that is transmitted to or by us over the Internet. The transmission and exchange of information is carried out at your own risk.

Cookies and Analytics: What We Use and Your Choices

We use cookies, tracking pixels, and similar technologies on our website and in our emails to improve your experience and our services. This section explains what these technologies are, how we use them, and your options for managing them, particularly for residents of California, Colorado, Connecticut, Utah, and Virginia.

Cookies (Categorized)

Strictly Necessary Cookies: Small text files stored on your device that are essential for the website to function correctly. They enable core functionalities like security, network management, and accessibility. These cannot be switched off in our systems.
Performance Cookies: Help us understand how visitors interact with our website by collecting and reporting information anonymously. These cookies allow us to count visits and traffic sources, measure and improve the performance of our site, and see which pages are the most and least popular.
Functional Cookies: Enable the website to provide enhanced functionality and personalization. They may be set by us or by third-party providers whose services we have added to our pages. These cookies help remember your preferences and enable certain website functions.
Targeting/Advertising Cookies: Used to deliver advertisements more relevant to you and your interests. They are usually placed by advertising networks with our permission. They remember that you have visited a website, and this information is shared with other organizations, e.g., advertisers. This makes your interactions with our website more efficient and enables more relevant content delivery.

Tracking Pixels (Web Beacons)

Tiny, invisible images in web pages and emails that help us understand how you interact with our content.
Allow us to measure email engagement and the effectiveness of our marketing campaigns.
Enable more relevant content delivery and personalized experiences.

How We Use These Technologies and Third-Party Disclosures

Essential Functions (Strictly Necessary Cookies)

Remember your login status and maintain your session security.
Store your preferences and enable core website features.
These cookies are essential for the website to operate and cannot be opted out of.
We may use third-party services for these functions, such as authentication providers.

Analytics and Performance (Performance Cookies)

Understand how our website is used, measure page views and traffic, and analyze user navigation patterns.
Identify areas for improvement and optimize website content.
We use Wix Analytics for these purposes. You can learn more about Wix's practices and opt-out options at Wix's Privacy Policy (https://www.wix.com/about/privacy)

Personalization (Functional Cookies)

Remember your preferences, tailor content to your interests, and improve your browsing experience.
Provide relevant recommendations and customized features.
We may use third-party services for personalization, such as Wix.com (https://www.wix.com/about/privacy).

Targeting and Advertising (Targeting/Advertising Cookies)

These cookies are used to build a profile of your interests and show you relevant advertisements on other sites. They do not directly store personal information but are based on uniquely identifying your browser and internet device. We may use third-party advertising partners for these purposes, including https://www.wix.com/about/privacy.

Your Control and Opt-Out Rights

You can manage these technologies and exercise your opt-out rights by:

Adjusting your browser settings to block or delete cookies. Most browsers allow you to refuse to accept cookies and to delete cookies. The methods for doing so vary from browser to browser, and from version to version. You can obtain up-to-date information about blocking and deleting cookies via these links:
Using privacy-focused browser extensions that block tracking technologies.
Configuring your email client to block images or prevent automatic loading of content.
Using our cookie preference settings, which may be available via a consent banner or a dedicated privacy dashboard on our website. This allows you to opt-out of non-essential cookies, including performance, functional, and targeting/advertising cookies.

Note: Blocking all cookies, especially strictly necessary cookies, may affect website functionality and your user experience, potentially preventing access to certain features or services.

For residents of California, Colorado, Connecticut, Utah, and Virginia, you have the right to opt-out of the 'sale' or 'sharing' of your personal information for cross-context behavioral advertising, which may include the use of certain targeting/advertising cookies. You can exercise this right through our cookie preference settings, which are accessible via a consent banner upon your first visit to our website, or by clicking on a 'Do Not Sell or Share My Personal Information' link if available on our website. Our cookie preference settings allow for granular control over different cookie categories, and you can easily withdraw your consent at any time through these settings.

Legal Bases for Processing Personal Information

We process your personal information based on various legal grounds, depending on the purpose of the processing and the applicable US state and federal laws, as well as the Australian Privacy Act 1988 and the Australian Privacy Principles (APPs). These legal bases include:

With Your Consent: We may process your personal information when we have your explicit consent to do so. This is particularly relevant for certain types of data collection, marketing communications, or when required by law. You have the right to withdraw your consent at any time. To withdraw consent, please contact us at amplify@thisisamplify.com or use any opt-out mechanisms provided in our communications. Withdrawal of consent will not affect the lawfulness of processing based on consent before its withdrawal.

For Legitimate Interests: We may process your personal information when it is necessary for our legitimate business interests, provided that these interests are not overridden by your interests, fundamental rights, or freedoms. Our legitimate interests include: (a) fraud prevention and security monitoring; (b) improving and developing our services based on user feedback and usage patterns; (c) direct marketing to existing clients about similar services (where permitted by law); (d) internal administrative purposes such as record-keeping and business continuity; and (e) establishing, exercising, or defending legal claims. You have the right to object to processing based on legitimate interests at any time by contacting us. Under Australian privacy law, we may collect, use, and disclose personal information where it is reasonably necessary for one or more of our functions or activities, provided this is consistent with the Australian Privacy Principles and the purposes for which the information was collected.

To Fulfill a Contract: We process personal information when it is necessary for the performance of a contract to which you are a party, or to take steps at your request prior to entering into such a contract. This includes processing necessary to provide our services, manage your account, or process transactions.

To Comply with Legal Obligations: We may process your personal information when it is necessary to comply with a legal obligation to which we are subject. This includes compliance with federal, state, and local laws, regulations, court orders, or governmental requests.

For Employment Purposes: If you are a worker or applying for a role with us, we process your personal information as necessary for human resources and employment-related purposes, including recruitment, onboarding, payroll, benefits administration, performance management, and compliance with employment laws. This may include processing sensitive personal information where necessary and permitted by law, such as for background checks (in compliance with the Fair Credit Reporting Act (FCRA) and other applicable laws) or to ensure workplace safety.

To Protect Vital Interests: We may process your personal information when it is necessary to protect your vital interests or the vital interests of another natural person, such as in emergency situations involving health or safety.

Compliance with Federal Laws: We adhere to applicable federal laws governing personal information, including but not limited to, the Children's Online Privacy Protection Act (COPPA) for children's data, and the Fair Credit Reporting Act (FCRA) when conducting background checks or using consumer reports. Our processing activities are designed to align with the requirements of these and other relevant federal statutes

Links to other websites

Our website may contain links to other party’s websites. We do not have any control over those websites, and we are not responsible for the protection and privacy of any personal information which you provide whilst visiting those websites. Those websites are not governed by this Privacy Policy.

Australian Privacy Rights and Procedures

If you are an Australian resident, this section outlines your rights under the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs), and how you can exercise them

Your Rights:

Access to Personal Information: You have the right to request access to the personal information we hold about you. We will provide you with access to your personal information, subject to certain exceptions allowed by law.

Correction of Personal Information: You have the right to request that we correct any personal information we hold about you that you believe is inaccurate, out-of-date, incomplete, irrelevant, or misleading.

Anonymity and Pseudonymity: Where lawful and practicable, you have the option of not identifying yourself, or of using a pseudonym, when dealing with us.

How to Exercise Your Rights:

To exercise your rights of access or correction, please submit a written request to us by emailing amplify@thisisamplify.com. We may require you to verify your identity before processing your request to ensure the security of your personal information. We will respond to your request within a reasonable period and, where applicable, provide you with access to the requested information or make the requested correction.

Complaints:

If you believe that we have breached the Australian Privacy Principles or any other applicable privacy law, you may make a complaint to us. Please contact us at amplify@thisisamplify.com and provide full details of your complaint. We will investigate your complaint promptly and respond to you in writing, setting out the outcome of our investigation and the steps we will take in response. If you are not satisfied with our response, you may contact the Office of the Australian Information Commissioner (OAIC) for further assistance. The OAIC can be contacted at 1300 363 992 or via their website at www.oaic.gov.au.

Notifiable Data Breaches:

We are committed to complying with Australia's Notifiable Data Breaches (NDB) scheme. In the event of an eligible data breach that is likely to result in serious harm to any individuals whose personal information is involved, we will notify affected individuals and the OAIC as required by law. We have internal procedures in place to assess and respond to potential data breaches.

Our Commitment to APPs:

We are committed to handling your personal information in accordance with the 13 Australian Privacy Principles, which govern the collection, use, disclosure, storage, and security of personal information in Australia. This includes ensuring that personal information is collected for legitimate purposes, used and disclosed only for those purposes or directly related purposes, kept secure, and destroyed or de-identified when no longer needed.

Additional Rights for US Residents:

Residents of certain US states, including California, Colorado, Connecticut, Utah, and Virginia, have additional rights regarding their personal information. If you are a resident of one of these states, this section applies to you and supplements the general rights outlined above.

Right to Know and Access: You have the right to request that we disclose certain information to you about our collection, use, disclosure, and sale/sharing of your personal information over the past 12 months. This includes the categories of personal information we collected, the categories of sources from which the personal information is collected, the business or commercial purpose for collecting, selling, or sharing personal information, the categories of third parties to whom we disclose personal information, and the specific pieces of personal information we collected about you. You also have the right to obtain a copy of your personal information in a portable and, to the extent technically feasible, readily usable format.
Right to Delete: You have the right to request that we delete any of your personal information that we collected from you and retained, subject to certain exceptions.
Right to Correct: You have the right to request that we correct inaccurate personal information that we maintain about you, taking into account the nature of the personal information and the purposes of the processing of the personal information.
Right to Limit Use and Disclosure of Sensitive Personal Information: For California residents, you have the right to limit the use and disclosure of your sensitive personal information to that which is necessary to perform the services or provide the goods reasonably expected by an average consumer. For residents of Colorado, Connecticut, Utah, and Virginia, you have the right to opt-out of the processing of sensitive personal information.
Right to Data Portability: You have the right to request a copy of your personal information that you have provided to us, in a portable and, to the extent technically feasible, readily usable format that allows you to transmit the information to another entity without hindrance.
Right to Opt-Out of Profiling/Automated Decision-Making: You have the right to opt-out of profiling in furtherance of decisions that produce legal or similarly significant effects concerning you. We do not currently engage in such profiling.
Right to Appeal: If we deny your request to exercise any of your privacy rights, you have the right to appeal that decision. To appeal a decision, please respond to our denial email or send an email to amplify@thisisamplify.com within a reasonable timeframe, clearly stating your desire to appeal and providing any additional information you believe is relevant. We will review your appeal and provide you with a written response explaining our decision. If your appeal is denied, we will also provide you with information on how to contact your state's Attorney General to submit a complaint.
Non-Discrimination: We will not discriminate against you for exercising any of your privacy rights. This means we will not deny you goods or services, charge you different prices, provide a different level or quality of goods or services, or suggest that you may receive a different price or rate for goods or services or a different level or quality of goods or services.
Right to File Complaints: If you wish to make a complaint about our privacy practices, please refer to the general Complaints section above. For US residents, if you are not satisfied with our response, you may contact your state's Attorney General. California residents may contact the California Attorney General at https://oag.ca.gov/contact/consumer-complaint-against-business-or-company.

California Consumer Privacy Act (CCPA) Disclosures

In the preceding twelve (12) months, Amplify has not sold personal information in exchange for monetary compensation. However, we may have “shared” (as defined by the CCPA) certain categories of personal information for cross-context behavioral advertising purposes. The categories of personal information that may have been shared include: Technical and Usage Data, and Marketing and Communications Data. This information may have been shared with advertising partners and analytics providers.

Amplify does not have actual knowledge that it sells or shares the personal information of consumers under 16 years of age.

Verification Requirements and Process

To protect your privacy and security, we will take reasonable steps to verify your identity before fulfilling your request. The verification process will vary depending on the type of request and your relationship with us. For access and deletion requests, we may ask you to provide: (a) your full name and email address associated with your account; (b) additional identifying information such as phone number or address; (c) for sensitive requests, government-issued identification or answers to security questions. For requests involving sensitive personal information or account changes, we may require additional verification steps. We will only use personal information provided in a verifiable consumer request to verify the requestor's identity or authority to make the request and will delete such information after verification is complete.

Response Timeframes: We will endeavor to respond to a verifiable consumer request within forty-five (45) days of its receipt. If we require more time (up to 90 days), we will inform you of the reason and extension period in writing.

Authorized Agent

You may designate an authorized agent to make a request on your behalf. When submitting a request through an authorized agent, please ensure the authorized agent identifies themselves as an authorized agent and provides written permission from you to act on your behalf. We may also require you to verify your identity directly with us and directly confirm with us that you provided the authorized agent permission to submit the request.

How to Exercise Your Rights

To exercise the rights described above, please submit a verifiable consumer request to us by emailing us at amplify@thisisamplify.com. Only you, or a person registered with the California Secretary of State that you authorize to act on your behalf, may make a verifiable consumer request related to your personal information.

Data Minimization and Purpose Limitation

We are committed to the principles of data minimization and purpose limitation, ensuring that we collect, use, and retain only the personal information that is necessary for specified, explicit, and legitimate purposes.

Collection Limitation: We limit the collection of personal information to what is directly relevant and necessary to accomplish the purposes identified in this Privacy Policy. We do not collect excessive or irrelevant data.

Use Limitation: We use personal information only for the purposes for which it was collected, or for compatible purposes, unless we obtain your consent or are otherwise required or permitted by law. We do not use personal information for new, unanticipated purposes without providing notice and, where required, obtaining consent.

Data Minimization Commitments: We implement measures to ensure that the amount of personal information we collect is adequate, relevant, and limited to what is necessary in relation to the purposes for which it is processed. This includes reviewing our data collection practices periodically to identify and eliminate unnecessary data points.

Regular Data Auditing: We regularly audit our data collection, processing, and storage practices to ensure compliance with our data minimization and purpose limitation commitments. These audits help us identify and address any instances where personal information may be collected or retained beyond what is necessary or for purposes inconsistent with this policy.

Automated Decision-Making and Profiling

We are committed to transparency regarding our use of automated decision-making and profiling. This section explains what these terms mean in the context of our services and your rights concerning them.

Definition of Automated Decision-Making and Profiling: Automated decision-making refers to a decision made solely by automated means without any human involvement. Profiling refers to any form of automated processing of personal information to evaluate certain personal aspects relating to a natural person, in particular to analyze or predict aspects concerning that natural person's performance at work, economic situation, health, personal preferences, interests, reliability, behavior, location, or movements.

Current Practices: Amplify does not currently engage in automated decision-making that produces legal or similarly significant effects concerning consumers. We do not use automated systems to make decisions that would result in the denial or provision of employment, financial services, housing, insurance, education enrollment, criminal justice, or access to essential goods and services without human review. We may engage in profiling activities to understand user preferences, personalize content, and improve our services.

For example, we may use profiling to:

Tailor marketing communications to your interests.
Recommend content or services based on your past interactions.
Analyze website usage patterns to enhance user experience.

Consumer Rights Regarding Automated Decisions: Certain US state privacy laws grant consumers the right to opt-out of automated decision-making that produces legal or similarly significant effects concerning them, and the right to opt-out of profiling in furtherance of decisions that produce legal or similarly significant effects concerning them. As noted above, Amplify does not currently engage in such automated decision-making. If our practices change, we will update this policy and provide clear mechanisms for you to exercise this right.

Opt-Out Mechanisms: If we were to engage in automated decision-making or profiling that produces legal or similarly significant effects, we would provide clear and accessible mechanisms for you to opt-out of such processing. This would typically be available through our privacy dashboard or by contacting us directly.

Human Review Processes: For any significant decisions that may impact you, we ensure that there is a human review process in place to prevent solely automated decisions from having adverse effects. This means that a human will review the automated output and make the final decision.

Transparency about Algorithmic Processing: We are committed to providing transparency about our use of algorithms and automated processing. While we do not disclose proprietary algorithmic details, we will provide clear explanations of the logic involved in our profiling activities and the potential outcomes for consumers. If you have questions about our automated processing activities, please contact us.

Amendments

We may, at any time and at our discretion, vary this Privacy Policy by publishing the amended Privacy Policy on our website. We recommend you check our website regularly to ensure you are aware of our current Privacy Policy.

QUESTIONS OR CONCERNS.

If you have any questions or concerns regarding privacy on our Website, please send us a detailed message at amplify@thisisamplify.com. We will make every effort to resolve your concerns.