THE WHITE LOTUS EXPERIENCE

Back with its most over-the-top season yet, The White Lotus Season 3 needed a launch to match.

So, we gave the biggest luxury creators in Asia the full The White Lotus Experience. Our creators walked the red carpet at The White Lotus Asia premiere. They created dramatic scenes at The White Lotus Resort. And even played the part of The White Lotus staff. All to to create dramatic levels of awareness for HBO Max.

35 videos created. 20 creators featured. And all across 6 markets. The campaign found widespread success in asia, generating 49.5 million video views, over 817,000 engagements and a 2.43% average engagement rate.