UNFOLD THE MAGIC

Wizards from different worlds bring the magic of the Pixel Fold to life.

How do you make Gen Z look away from their iPhones and see the magic of the Pixel Fold?

Partnering a wizard from the big screen with VFX wizards from your small screen, we showed the magical connections that the Pixel Fold inspires.

16.5%

Ad Recall

9.3%

Awareness

(Compared to 3.1% benchmark)

MORE WORK

Campaign

UNFOLD THE MAGIC

Wizards from different worlds bring the magic of the Pixel Fold to life.

MORE WORK

Campaign

TikTok, Instagram

The White Lotus Experience

HBO Max | APAC

Campaign

TikTok

BARE The Truth

Head & Shoulders | Australia

Campaign

TikTok

Tinder x TikTok

Tinder | APAC